Wednesday, October 28, 2009

go faster, day

When I had the above phrase posted as my gchat status, one of my nerdiest and most brilliant friends messaged me the following:
Chris: I know it seems like the day is not going much faster, which could be accurate
Chris: as the (negative) secular spin acceleration was -19.8 parts per billion per century around the year 600 AD and is now -8.6 parts per billion.
Chris: but have hope!
Chris: the net residual acceleration is 41 ppb!
http://hbar.phys.msu.ru/gorm/atext/rrn85.htm
I love smart people.

Tuesday, October 13, 2009

How not to cultivate new audiences

I had an email in my inbox this afternoon from the Atlanta Symphony Orchestra advertising an upcoming concert. 'Jascha Heifitz of our day' here in two weeks! read the subject line, as if that comparison alone would set the box office phones a-ringing.

Presumably, most symphony-goers know who Heifitz is. But that's just the thing: they're already going to the symphony. What of the uncultured masses -- the ones the ASO should probably be reaching out to so it can put a few more butts in seats? Half the people who received this email are probably wondering who the hell Jascha Heifitz is. I'd like to think of myself as being pretty culturally aware -- I was a music major in college -- and honestly, I had no idea who Heifitz was until after I graduated. (To my credit, as a voice major I'm much better with big name vocalists of the past.)

My point is, do you think we could come up with advertising that speaks to a broader segment of the population? Or one that doesn't make you feel dumb that you don't know who an old-timey virtuoso violinist is? It might help with those lagging ticket sales and sinking revenues. I'm not saying it will turn things around, but it would certainly be a start...

[full disclosure: I am a current member of the ASO chorus and a past symphony subscriber.]

Thursday, October 08, 2009

HEAD EXPLODING

I just saw a post about the Pearl Jam show in Universal City, Calif. on October 6 -- while I was at the U2 concert at the Georgia Dome, the lucky bastards at the PJ concert were having their faces rocked off by a reunited Temple of the Dog. DAAHHH! I have no words. Check out this video from YouTube -- the quality isn't great, but it still gave me goosebumps:



Really makes you wonder what the hell got into Chris Cornell when he was making his latest album. He so clearly was made for grungey wailing. He is a rock god when he's in the right genre.

Pearl Jam, won't you come back to Atlanta? Please? Pretty please?